In this video, the Bruins' front office and ownership discuss the possibility of increasing ticket prices. They address concerns from fans and provide insight into the factors influencing these potential changes. The video invites viewers to consider the team's strategy and the economic landscape affecting ticket costs. The discussion aims to clarify the situation for Bruins fans and stimulate conversation on how these decisions align with the team's goals and values. Join the conversation by sharing your thoughts on this hot topic.