A recent study commissioned by IHG Hotels & Resorts reveals that retirees between 2020 and 2029 are actively trying to make their younger selves jealous. The findings highlight the phenomenon dubbed the Benjamin Button effect, where aging seems reversed through lifestyle choices and attitudes. The study explores how retirees are embracing their age while still yearning for the vitality of youth, inspiring others to live fully and seize the moments that define the later stages of life.